![]() And if you feel like your dark circles are still needing a touch more coverage, you can easily add an extra layer, thanks to its buildable formula. The natural finish provides enough coverage to subdue any imperfections, but it still allows your skin’s radiance to shine through for a velvety look. This medium coverage concealer is especially creamy, allowing you to buff it into the skin with your fingertips just as easily as a brush or sponge. Pumped full of clean ingredients that brighten, smooth, and plump the skin, this concealer acts not only as a makeup product but also as skincare, providing the barrier with nutrients while evening the tone. Differentiated by neutral, olive, yellow, pink (and more) undertones, many wearers will be able to find their perfect shade, thanks to Kosas’ wide range of options. Ranging from Tone 0.5, a porcelain fair shade with neutral undertones, to Tone 10.5, the deepest shade (also with neutral undertones), this concealer has been celebrated for its skin inclusivity. View On Amazon View On Nordstrom View On Īs mentioned above, the Revealer Concealer was made popular for both its stunning shade range, dreamy blend-ability, and multiple features in Hailey Bieber’s TikToks. Read on for the top ten best-selling Kosas products and the full breakdowns on each. ![]() We call it ‘good makeup,’ not ‘ no makeup.’” So, if you’re someone who loves to play with makeup, yet still celebrate your natural beauty, then Kosas is the brand for you. It’s not that we’re loud or avant-garde, we just love to create makeup that has some energy to it. “Most clean brands are almost sleepy,” Yaitanes muses. Kosas fills the gaps in the beauty industry where shade inclusion had been lacking, as the brand understands and caters to the many different shades, undertones, and hues that each individual’s skin possesses, and it celebrates them for their differences. This laid the foundation upon which she would build her beauty empire - with a shade range and beneficial ingredients that work like skincare. “And I also started really struggling with breakouts and skin sensitivity, and the foundations I was using were making it worse,” she further explains. ![]() They always looked a little off,” Yaitanes begins. “But I struggled with two aspects, and those were the sparks that got me to create Kosas: I had an olive undertone, and I couldn’t for the life of me find a neutral lipstick that felt wearable. I got a lot of early exposure to makeup, because my mom worked behind the counter, and I was in love with it,” the founder recalls. “It was always my dream to create a beauty brand. If someone like me, a fair-skinned consumer, had a hard time finding a shade match, I can’t imagine the difficulty that poses for beauty lovers with deeper skin tones.įor Yaitanes, the road to Kosas was always clear. Though I may have been influenced by Bieber, I too find myself using the brand’s famous concealer every day, because I had never before found an olive-toned concealer that was quite so perfect for my skin - everything was either too warm, too yellow, or too pale. ![]() This mission of self-love is a theme that I personally admire, so this is a brand whose products I find myself reaching for everyday. “Our mission is to shift beauty’s mindset toward revealing, expressing, and feeling comfy in your skin,” the founder adds. Composed of makeup and hygiene products that double as skincare, Kosas does a remarkable job of blending quality skin products with quality makeup - a combination that doesn’t come along every day. “We don’t believe in hiding,” says Sheena Yaitanes, the founder of the brand. But a Bieber endorsement isn’t the only thing that millions of customers, like myself, love about this skincare-forward brand - it’s the celebration of authenticity that keeps people coming to Kosas. Your first introduction to Kosas Cosmetics may have had something to do with this viral “get ready with me” TikTok from Hailey Bieber, where the model used the Revealer Concealer in the video that’s been watched over 9.5 million times.
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